Tracking Checklist
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Progres
0 / 30 (0%)
Google Analytics 4 (GA4)
0/7- Property GA4 dibuat & Measurement ID disimpan
- Data stream (web) aktif dengan Enhanced Measurement ON
- IP internal & IP tim dikecualikan (internal traffic filter)
- Cross-domain tracking di-set kalau ada >1 domain
- Konversi (key events) sudah ditandai: purchase / lead / contact
- Data retention di-set ke 14 bulan
- Google Signals & consent mode dipertimbangkan sesuai regulasi
Google Tag Manager (GTM)
0/6- Container GTM terpasang di <head> + <body> di semua halaman
- GA4 Configuration tag jalan di All Pages
- DataLayer push untuk event kunci (form_submit, purchase, add_to_cart)
- Trigger tervalidasi via Preview mode / Tag Assistant
- Versi container di-publish + catatan perubahan diisi
- User dengan role Publish dibatasi (hanya tim inti)
Meta Pixel & Conversions API (CAPI)
0/7- Meta Pixel terpasang & event PageView jalan
- Standard events aktif: Lead / Purchase / InitiateCheckout
- Conversions API (CAPI) aktif via GTM server / integrasi native
- Event deduplication (event_id) antara Pixel & CAPI
- Event Match Quality (EMQ) minimal ‘Good’ (email/phone hashed dikirim)
- Domain diverifikasi di Business Manager
- Aggregated Event Measurement: 8 event ter-prioritize
Google Ads Conversion Tracking
0/5- Google Ads Conversion tag terpasang via GTM (bukan hard-code)
- Enhanced Conversions aktif (email hashed dikirim)
- GA4 conversions di-import ke Google Ads (opsional, hindari double count)
- Conversion value & currency ter-set dengan benar
- Attribution model: data-driven (default) reviewed
QA & Governance
0/5- Test end-to-end tiap event: klik CTA → thank-you → event tercatat
- Cek di DebugView GA4 + Events Manager Meta selama 24 jam pertama
- Consent banner (CMP) di-set kalau butuh GDPR/UU PDP
- Dokumentasi naming convention (event, campaign, UTM) dibuat
- Ownership akun & akses backup (2 admin minimum) sudah aman
Butuh bantuan setup tracking?
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